MADEBYJK is the first purely POP fashion brand of Greece, founded on 2013, with the aim to help women see fashion through a different perspective - that of joy - making a real impact in their everyday life. The brand was awarded twice as Best Trendsetter in the Athens Xclusive Designers Week, and utilizing a channel of more than 250 stores, reached thousands of customers who wanted to experience the "Joy-effect" of the clothing and the accessories lines.
Underneath you may find a short storyboard highlighting the milestones of the brand. Enjoy.